“We are often compared to machine-made crusts, which are much lower in production and contain preservatives. In our country, the dough is stretched by hand, then rolled over a heated roller, but retains moisture, which makes it very elastic. Machine-made sheets are dried. so they crack and break, and our crusts just crumple, because they are made with different techniques. So these are completely different products, but when forming the price, this is not taken into account as much as it should be”, explains Serenčeš.
But despite the shortcomings, retail chains provide some security, both to Victoria and to other manufacturers. Today, most of the production of the Vinkovci company’s bark depends on large stores, which order their products every week. And a good product, no matter where it comes from, is quickly recognized. This is what satisfied consumers from all over Croatia call them and ask where they can get Viksija bark because they want their product, which speaks for itself, that is, it is the best advertisement for itself.
“Many traditional dishes can be made from our crusts, but our customers are quite inventive. Among others, we were contacted by a chef originally from Albania who has lived in Zagreb for many years and I have been making my own crusts all this time. tried our crusts, uses only them and devises and prepares dishes that I would never think could be prepared. The idea is not lacking, and with our crusts, sweet and savoury specialities can be made with quality”, Serenčeš points out.
At the local level, Viksi products have been recognizable for many years, and now it is the same in the rest of Croatia. The goal is to work further on further enlargement in Croatia, but also to complete negotiations with the German market, and if possible, increase exports, because there is no lack of quality and ideas.