VeeMee is a digital platform in the agricultural and trading sector, which in just a few smartphone clicks allows consumers to fully understand the origin of the products they purchase. It contributes to increased sales in grocery stores as well as strengthening consumer loyalty and safety.
Food Traceability from producers through purchasers and distributors to the end consumer is realized through a neutral origin label that points to the producers identity profile, or the PID, profile on the VeeMee platform. By scanning the QR code on product label, any consumer equipped with a smartphone can get access to profiles on our platform that contain all relevant information about the origin of the product, its producers and distributors.
The VeeMee platform contains information about manufacturers and their products, certifications and capacities, partners and suppliers. You can also find news about market trends on the platform. Transparency of information is made possible through interconnected profiles and the functionality of searching the profile database by any user from any device and any location.
So far, our PIDs have been implemented on more than 1,000,000 neutral origin labels, providing origin data for more than 3,500 tons of fresh food. The platform currently has more than 1,200 growers covering more than 18,000 ha of land, and has been accessed by more than 10,500 different users from 720 cities in 95 countries.